Ssangyong Motor introduces Chairman W2.8 at Beijing Motor Show
▪ Ssangyong aims to target the rapidly increasing number of high net worth customers in China along with Chairman W
▪ A total of seven models will be on display, including the concept car XIV-2 as well as mass-produced cars such as
the Korando C
▪ Ssangyong is pushing ahead with aggressive marketing initiatives involving the diversification of the product lineup
and expansion of the sales network
On April 23, Ssangyong Motor announced the display of a new luxury sedan, the Chairman W 2.8, along with a diverse SUV lineup, including the Korando and Rexton, at the 12th Beijing International Automotive Exhibition, as part of its efforts to gain a foothold in the Chinese market.
A Company spokesperson said that the Chairman W 2.8, a new luxury sedan tailored to the local market in China, would be introduced at the automotive event to be held at the China International Exhibition Center (CIEC). The event will start on April 23 with a press event and will run through May 2. This launch forms a part of its efforts to reinforce the Company’s product lineup in China, which has emerged as the biggest automotive market in the world. The event will also give the Company the opportunity to present its vision of product development by introducing its XIV-2 concept car developed as a strategic model in preparation for intense global competition.