▪ Ssangyong Motor records a sales increase for four consecutive months, recovering the 10,000 sales
mark in eight months, with a 7.2 percent increase compared to the previous month
▪ Domestic sales recovered the 4,000 sales mark thanks to robust sales of refreshed models including
the Korando Sports
▪ Ssangyong will expand sales by targeting major global markets such as Latin America, Russia,
China and India.
Ssangyong Motor(President & CEO Lee Yoo-il; www.smotor.com), part of the US$14.4 billion Mahindra Group, announced on May 2 that the company sold a total of 10,011 vehicles in April 2012, - 4,004 in domestic sales and 6,007 in exports respectively.
Ssangyong continued to record monthly sales growth in 2012 due to the new car launch. In April, the company’s sales also increased 7.2 percent compared to the previous month and recovered the 10,000 sales mark in eight months since last August (10,100 vehicles).
The sales accomplishment is on the back of robust sales of the Actyon Sports and increased export sales of the Korando . The sales of the Korando exceeded 4,000 in domestic sales and exports in April.
Ssangyong’s domestic sales also rose 5.8 percent compared to the previous month, surpassing the 4,000 sales mark again in 13 months since March last year (4,677 vehicles). This growth may be attributed to strong sales of the Actyon Sports, which has received a positive response from the market since its launch, and the 2013 Chairman H&W, which was unveiled on April 9.
Ssangyong’s exports grew by 8.1 percent compared to the previous month, recovering the 6,000 sales mark again since last November. It was made possible thanks to increased sales of the Korando by launching a low carbon dioxide emission and gasoline version in global markets.
Ssangyong is currently pushing forward an aggressive global sales strategy by launching the Chairman W 2.8 model, a new luxury sedan tailored for the Chinese market, at the Beijing Motor Show, entering the South African market through the Mahindra Group’s sales network and exporting CKD versions of the Rexton to India.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “Ssangyong is keeping up its sales growth for the fourth straight month along with more than 10,000 vehicle sales in April.” Lee added, “We will continue to expand our sales through aggressive marketing activities in major global markets including Russia, China and India.”