|Title||SsangYong Motor Global Sales Record 143,685 vehicles in 2017|
▪ Company sells 143,685 vehicles globally in 2017, down 7.8 percent over 2016
▪ Domestic sales set a record high in 14 years since 2003, maintaining sales growth for 8 consecutive years
▪ Rexton and Tivoli brand secure No. 1 spot in large SUV and compact SUV market respectively
▪ SsangYong to expand global sales and maintain domestic sales growth with upcoming all-new pickup model
SsangYong Motor Company (CEO Choi Johng-sik; www.smotor.com/en) announced that the company sold a total of 143,685 vehicles in 2017 – 106,677 units in domestic sales and 37,008 units in exports.
SsangYong's 2017 domestic sales recorded continuous growth for 8 straight years thanks to the strong sales of the Tivoli brand and successful launch of the all-new Rexton (Domestic: G4 Rexton). However, SsangYong's 2017 global sales were down 7.8 percent year-on-year due to decreased exports sales.
Especially, its domestic sales posted a growth of 3.0 percent over 2016 thanks to the popular all-new Rexton and Tivoli brand. The Rexton's 2017 sales grew over 200 percent compared to the previous model's 2016 sales. The Tivoli brand, which established a young and trendy brand image through constant changes, sold over 50,000 units for the second straight year.
As a result, the company's 2017 domestic sales set a record high in 14 years since 2003, when its annual domestic sales stood at 131,283 units. It contributed to sales growth for 8 consecutive years since 2009.
In addition, Rexton and Tivoli brand, SsangYong's main models, ranked No. 1 in the large SUV and compact SUV markets respectively.
Meanwhile, in the overseas market, SsangYong's 2017 exports witnessed a drop of 29.2 percent from a year earlier affected by the stagnant global economy and shrinking sales in emerging markets. However, the exports showed a steady recovery after the Rexton's global launches.
In December 2017, SsangYong recorded the highest monthly sales in 2017 helped by robust sales of the Rexton and Tivoli brand.
Its month-to-month sales were up 17.6 percent thanks to increasing sales of main models, while its year-to-year sales were down 14.9 percent due to decreased exports.
In terms of domestic sales, Rexton surpassed 2,000 units again in 6 months since June (2,708 units). This result was attributed to the Eurasia Special Edition as well as the 7-seater version which provided a competitive price and more choices to customers.
Overall, in December 2017, the company's domestic sales recovered to the 10,000 unit level but decreased 0.5 percent over December 2016. Its exports also dropped 40.7 percent over December 2016, even though the exports exceeded 3,000 units every month since August thanks to global launches of the Rexton.
SsangYong continues to hold regional launch events of the Rexton in more countries, and accelerates to expand new export markets such as resuming shipping to Sudan in 8 years.
Choi Johng-sik, CEO of SsangYong Motor Company, commented, "In 2017, SsangYong achieved continuous growth for 8 straight years in domestic sales thanks to strong sales of the Tivoli brand and successful launch of the Rexton," adding, "In 2018, we will not only expand our global sales but also maintain domestic sales growth with the upcoming all-new pickup model."