|Title||SsangYong Motor Global Sales Record 70,277 units in H1 2019|
SsangYong sells 70,277 vehicles in H1 2019, up 4.7% year-on-year
Domestic sales grow 8.6% YoY driven by successful launches of three new cars
SsangYong to increase global sales by conducting diversified marketing activities and introducing new cars in more markets
SsangYong Motor Company (CEO Byung-tae Yea; www.smotor.com/en) announced that the company sold a total of 70,277 units in H1 2019 – 55,950 units in domestic sales and 14,327 in exports, including CKD kits.
SsangYong's H1 2019 sales increased 4.7% compared to the same period last year driven by domestic sales growth thanks to the launches of 3 new cars this year.
SsangYong launched Rexton Sports Khan (export: Musso Grand) in January, the all-new Korando in February, and the facelift model of Tivoli with the SsangYong's first 1.5 litre turbo gasoline engine in June.
In the domestic market, the company's sales grew 8.6% in H1 2019 over the same period last year thanks to the successful launches of 3 new cars.
In the export market, however, the company's H1 exports dropped 8.2% year-on-year due to the alignment of the product mix.
The company's June sales dropped 17.5% from a year earlier. Its domestic sales decreased 15.1% and exports 25.5%, respectively.
SsangYong Motor will focus on enhancing customer experience by strengthening marketing events such as a collaboration with top street-fashion brand Covernat and a hotel staycation with Tivoli.
Byung-tae Yea, CEO of SsangYong Motor Company, commented, "We achieved year-on-year growth in H1 driven by increased sales at home with a series of new car launches," adding, "We will increase our global sales by conducting diversified marketing activities and launching new cars in more export markets."