|Title||SsangYong Motor Global Sales Record 7,489 units in July 2020|
▪ SsangYong sells 7,489 vehicles in July, down 30.6% year-on-year
▪ Company responds to market aggressively with updated models to boost sales at home
▪ SsangYong to expand global sales in H2 by launching face-lifted Rexton and XLV
SsangYong Motor Company (CEO Byung-tae Yea;www.smotor.com/en) sold a total of 7,489 units in July 2020 –6,702 units in domestic sales and 787 in exports.
SsangYong’s July sales declined 30.6% over the same month last year, affected by the reduction of the government’s economic stimulus package such as the individual consumption tax cut, despite low global demand amid the coronavirus pandemic.
The company’s domestic sales, which had showed an uptrend for two consecutive months since April, also decreased 23% year-on-year.
To boost sales in the domestic market, the company is actively responding to the market conditions by launching special editions for upgraded marketability of its models including the Tivoli Limited Edition and Reston Sports (export: Musso) Dynamic Edition trim.
SsangYong’s July exports dropped 62.1% year-on-year, because the overall contraction in demand that continues amid concerns of the re-spreading of coronavirus in the company’s main overseas market, Europe.
However, compared the previous month, its July exports showed a recovery with an increase of over 80% as some European countries re-started economic activity after June.
The company is working hard to capture sluggish demand proactively with the online-launch of some models through YouTube amid the coronavirus pandemic.
SsangYong expects its overseas market will recover gradually from the third quarter of this year, and the company plans to expand its global sales by launching upgraded models including the Tivoli Air (export: XLV) and face-lifted G4 Rexton (export: Rexton) and by strengthening marketing activities in the second half of the year.