Ssangyong Motor

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Mid/Long-term Goal

“Promise 2016 & Aspiration 2019” is the slogan that underpins SsangYong’s mid- to long-term management policy for becoming “the most innovative and respected automotive company in Korea.” The slogan is shorthand for the projects and actions, goals and targets that SsangYong must achieve in the intermediate and long term to ensure its continuous growth. The slogan will shape SsangYong’s way forward and frame its actions for future survival and success.

Strategic Measures
  • Develop the competitive products
  • Expand global market salses
  • Secure Cost Leadership
  • Develop Next-generation technologies
  • Maximize synergies with M&M group
  • Strengthen the internal core competencies