The ultimate goal of Ssangyong's distinct design philosophy and management policy is to establish a unique design identity that is easily recognized on the international market.
"Robustness," "specialty," and "premium" are the chief characteristics of Ssangyong's products. The company strives to achieve refined and original designs that genuinely impress customers, combine the latest in technology and aesthetics, and usher in the future of automobiles.
Ssangyong's design and development process is focused on expressing a consistent message and identity. Our designers continue to apply state-of-the-art designs, features and systems to Ssangyong products to ensure that the company remains at the forefront of the auto industry.
Ssangyong's design policy aims to maintain product quality that is on a par with the reputation and value of the company's brand as a premium automaker. Its design policy forms the foundation for the company's products, actions, and identity.
As design plays a pivotal role in determining the short- and long-term success of Ssangyong's products, Ssangyong submits its design works and products to stringent evaluation.