SsangYong Motor's existence is a history of frontiers crossed and challenges met to achieve a better future. As a premier manufacturer in Korea's automotive industry, SsangYong is respected for its advanced styling and outstanding performance since its foundation in 1954, made possible by the company's quality engineering.
The company entered the era of four-wheel drive vehicles in the 1980s by independently developing Musso and Korando. After 2000, SsangYong established itself as the leader of SUVs by building a full line of SUVs comprising Rexton, Korando, Actyon Sports, Tivoli and XLV.
The Korando, the oldest car brand with an SUV legitimacy in Korea, is made for both urban driving and outdoor leisure activities. It is an ideal brand for family use such as for family trips. The Tivoli brand, the leading brand in the domestic small-sized SUV segment, is changing the lifestyles of customers to become an icon of change with its trendy design and best-in-class product value.
The Rexton brand,which inherited the reputation of the Chairman, the first domestic flagship sedan in the premiumpassenger car segment, and acted as a trailblazer in the large-sized SUV market, is reborn as the New Rexton in 2017 and the New Musso in 2018, once again giving rise to new sensations in the SUV market.
SsangYong Motor has led the advancement of eco-friendly diesel technology through the development of an advanced, world-class common rail engine. The company is concentrating its efforts in strengthening its global competitive edge by producing small environmentally friendly, e-XDi220 engines that conform to the EURO6 standard, and has developed Electric car.
By implementing global and customer-oriented management, SsangYong Motor is expanding its presence in the world market. The company exports its SUVs through approximately 1,500 global networks in 126 countries, and is actively expanding its global presence by establishing distribution in most major international markets. As an example it has opened regional head offices and parts centres in strategic European locations – the region that leads the way in the automotive industry.
To secure sustainable growth, SsangYong Motor will not only focus on existing and mature markets but also develop emerging markets such as Central America, Eastern Europe and even target India and China, the world's largest automobile market.
Pursuing only the best, SsangYong Motor is increasing its efforts to develop new designs and technologies that can achieve high driving performance and reflect the company's true identity. Moreover, by fully capitalising on its strong SUV product range, SsangYong will be able to strengthen its position as a competitive SUV maker in technical cooperation with Mahindra & Mahindra, a company that also specialises in SUVs.