|Title||SsangYong held the Rexton Trans Eurasia Trail Kick-off ceremony|
▪ European journalists to drive and test the off-road capability and durability
▪ 13,000km course via 23 cities of 8 countries
▪ Arrive in Frankfurt for the Rexton European premiere at the 2017 IAA
▪ Will make a grand finale at the Blenheim Palace in UK
▪ Inherits the SsangYong’s heritage and history as a first Korean carmaker who completed the Dakar Rally
SsangYong Motor Company (CEO Johng-sik Choi; www.smotor.com/en) held the launch ceremony of the ‘Rexton Trans Eurasia Trail’ at the Pyeongtaek Plant on July 27th, 2017.
Participated by the SsangYong executives and staff members including the CEO Mr. Choi, the success of this great journey was wished at the ceremony.
Rexton Trans Eurasia Trail will run about 13,000 km for 50 days, divided into 6 stages until Thursday, September 14th. 25 journalists from Spain, Italy, France, Belgium, Switzerland, Poland, and Sweden will drive Rexton in each stage, and SsangYong crew will accompany to manage this project including vehicle maintenance.
In particular, this project will enable journalists to fully experience the driving performance, durability, and competitiveness of the Rexton before its official launch at the global markets.
5 Rexton vehicles to cross the Eurasian continent will move to Pyeongtaek Port after the launch ceremony, and then will be shipped to Beijing, China, the starting point of the journey.
In early August, all the vehicles will depart from Beijing and will arrive in Frankfurt, Germany via 23 cities of 8 countries including Kazakhstan, Russia, Lithuania, Poland and Germany. And finally the Rexton will have a European debut stage on September 12th at the press conference of the 2017 Frankfurt Motor Show.
After that, Rexton will head for UK for the media launch event, making a grand finale of the journey. Blenheim Palace, where the UK launch event will be held, is the residence of the Dukes of Marlborough, which sent out the Prime Minister ‘Winston Churchill,’ and has been designated as a World Heritage Site by UNESCO.
In 1994, SsangYong finished Dakar Rally with its SUV ‘Korando Family’ as the first Korean car and won the 8th overall. Afterwards, SsangYong participated in the competition for 3 consecutive years with its SUV Musso and ranked top 10, making a significant step in the history of rally.
After the Dakar Rally, SsangYong is to continue challenge at the new stage, Eurasia continent, with its newly introduced Rexton equipped with the quad frame and 4WD system.
CEO of SsangYong Motor Johng-sik Choi commented “Driving through the Eurasia continent, the name of Rexton as a Korean flagship SUV will be imprinted all around the world,” and added, “We will establish a foothold for the promotion of Rexton and the brand value of SsangYong in the global market through successful launch in Europe.”